INTERCULTURAL DESIGN - PROJECT 1 PROPOSAL
_
04/01/2021 - 25/01/2021 (WEEK1-WEEK4)
BEH YOKE TING (0346704)
Intercultural design
Intercultural design
Proposal
INSTRUCTION
LECTURES
Week 1 - Netnography :
Week 2 :
Week 1 - 04/01/2021
Student are to study a cultural phenomenon, or a particular subculture, and “frame” your study within the chosen theme to convey your interpretation/adaptation of the culture without having to alter the actual facts as the same information is used as a based. My group is group 4, group with Lim Weng Shan, Avery Ong Xuan Ting, Lew Yan Shan, Chee Jia Yang, and Li Hoi Yan. Student are required to choose one theme from the list; Preservation, Revival, Sustenance, Assimilation, Trends.
Fig 1 Draft of idea processAfter everyone's consent and support, we decided to choose the theme as revival of Chinese tea culture.
Fig 1.1 Sample of Chinese Tea Culture
Week 2 - 13/01/2021
Fig 1 Draft of idea process
Fig 1.1 Sample of Chinese Tea Culture
Week 2 - 13/01/2021
Our supervisor is Dr.Jinchi. This week, our group members have a discussion and continue our progress of research and proposal. To have a good understanding of tea culture, team members researched the background, history, and modern development of tea culture. After the group discussion, we temporarily determined our research problem, research objective, and question. We also have some preliminary ideas about our final project. Below is the evidence of the group meeting and some of the progress we have made
Fig 1.2 Group meeting eviden
Fig 1.4 Information of Chinese tea culture
Fig 1.5 Information of Chinese tea culture
Fig 1.6 Information of Chinese tea cultureLecturer's Feedback:
Fig 1.2 Group meeting eviden
Fig 1.4 Information of Chinese tea culture
Fig 1.5 Information of Chinese tea culture
Fig 1.6 Information of Chinese tea culture
Under consultation with Dr. Jinchi, she suggested that we think about the target audience and how to integrate into their modern culture. She pointed out that the important thing is to indicate which younger generation because Malaysians are very separated from each other, how can we promote tea culture to non-Chinese people? Dr. Jinchi also introduced two places with tea culture for us to do reference or research so that we can get some ideas from them. Next, Dr. Jinchi modified the research objective and question we proposed, which allowed us to get broader ideas and perspectives to make designs. Finally, Dr. Jinchi asked us to consider multiculturalism, not just focus on thinking about Chinese, and do more research to support our objective.The following are the complete notes taken by the team members during the consultation process with Dr. Jinchi:
Fig 1.6 Consultation Record Week 2
Fig 1.6 Consultation Record Week 2Week 3 - 20/01/2021
This week we decided on our research question, objective and question, and we are looking for ideas in this direction. The team members find more project inspirations from websites like behance, pinterest, google or youtube, and some people conceive rationale together. When the team members have preliminary ideas about the final project, we discuss the possibility and feasibility of the project together, and record the content of the discussion. When the team members find a new idea, they post a link to each other, so that other team members can also get inspiration from it. So with the efforts of the team members, three preliminary ideas were obtained. Below is some of the information or references we have found:
Fig 2 information and references to support our idea
Fig 2.1 information and references to support our idea
Fig 2.2 Draft of proposal
This week, our main result is to confirm the target audience and concept we want. After considering Dr. Jinchi’s feedback, we decided to target ‘banana’ as our audience. We also discussed the development of ideas about the project. Team members worked together and searched for various references on the Internet and even talked about personal experience to create more interesting ideas to design our final project. During the progress, team members are thinking and commenting on the various concepts, as does it have any effect on our research problem, or why we do it? If we choose this idea to develop, how does it link with our tea culture? After finding useful ideas, team members enhance the presentation slides together, such as adding explanations of ideas and culture. All these can help make the audience better understand our project during the presentation. The three-hour meeting ended after allocating the time and the parts that each needed presentation.
Lecturer's Feedback:
After the presentation, we received comments from all the lecturers. First of all, the lecturers gave their opinions on our target audience, as Dr. Jinchi mentioned before, let us try to make it more globalized. Lecturer also mentioned that he was in Tokyo and experienced Japanese tea culture, and said most older civilizations has some kind of tea culture but every generation wanna stay away from the older generation, which is why older tradition is dying away. We need to think about if we want to speak to youngsters, how could we do that? or maybe can expand them into something digital, or something that is appealing to our target audience. Our target audience is drinking tea, but not the tea that we want them to drink, they are drinking Tealive, Chatime, Starbucks tea, etc. The lecturer said this idea parallels with Malaysian because Malaysian spend a lot of time on yam cha or in Kopitiam. We need to expand the idea and study why the tea tradition is still alive in English culture but not in other cultures. Finally, the lecturer also mentioned Malaysia has a very good tea culture: Teh Tarik, but how do we utilize the Tarik culture and include them in the traditional tea culture.
Final Submission of Google doc：
This week we decided on our research question, objective and question, and we are looking for ideas in this direction. The team members find more project inspirations from websites like behance, pinterest, google or youtube, and some people conceive rationale together. When the team members have preliminary ideas about the final project, we discuss the possibility and feasibility of the project together, and record the content of the discussion. When the team members find a new idea, they post a link to each other, so that other team members can also get inspiration from it. So with the efforts of the team members, three preliminary ideas were obtained. Below is some of the information or references we have found:
Fig 2 information and references to support our idea
Fig 2.1 information and references to support our idea
Fig 2.2 Draft of proposal
Lecturer's Feedback:
This week, we also got a lot of useful feedback from Dr. Jinchi. First of all, Dr. Jinchi said that the design of the presentation slide is suitable with the theme and clean. For rationale, Dr. Jinchi suggested that we change to point form, and add more explanations about the reason and importance to revive it. While giving advice, Dr. Jinchi also mentioned that we are facing difficulties in thinking about ideas because we do not have a strong concept. Dr. Jinchi suggested that we need to think about the target audience and aspect of chinese tea culture of the project, and also provide a good reference for us to get inspiration.
This week, we also got a lot of useful feedback from Dr. Jinchi. First of all, Dr. Jinchi said that the design of the presentation slide is suitable with the theme and clean. For rationale, Dr. Jinchi suggested that we change to point form, and add more explanations about the reason and importance to revive it. While giving advice, Dr. Jinchi also mentioned that we are facing difficulties in thinking about ideas because we do not have a strong concept. Dr. Jinchi suggested that we need to think about the target audience and aspect of chinese tea culture of the project, and also provide a good reference for us to get inspiration.
Week 4 - 25/01/2021
This week, our main result is to confirm the target audience and concept we want. After considering Dr. Jinchi’s feedback, we decided to target ‘banana’ as our audience. We also discussed the development of ideas about the project. Team members worked together and searched for various references on the Internet and even talked about personal experience to create more interesting ideas to design our final project. During the progress, team members are thinking and commenting on the various concepts, as does it have any effect on our research problem, or why we do it? If we choose this idea to develop, how does it link with our tea culture? After finding useful ideas, team members enhance the presentation slides together, such as adding explanations of ideas and culture. All these can help make the audience better understand our project during the presentation. The three-hour meeting ended after allocating the time and the parts that each needed presentation.
Lecturer's Feedback:
After the presentation, we received comments from all the lecturers. First of all, the lecturers gave their opinions on our target audience, as Dr. Jinchi mentioned before, let us try to make it more globalized. Lecturer also mentioned that he was in Tokyo and experienced Japanese tea culture, and said most older civilizations has some kind of tea culture but every generation wanna stay away from the older generation, which is why older tradition is dying away. We need to think about if we want to speak to youngsters, how could we do that? or maybe can expand them into something digital, or something that is appealing to our target audience. Our target audience is drinking tea, but not the tea that we want them to drink, they are drinking Tealive, Chatime, Starbucks tea, etc. The lecturer said this idea parallels with Malaysian because Malaysian spend a lot of time on yam cha or in Kopitiam. We need to expand the idea and study why the tea tradition is still alive in English culture but not in other cultures. Finally, the lecturer also mentioned Malaysia has a very good tea culture: Teh Tarik, but how do we utilize the Tarik culture and include them in the traditional tea culture.
Final Submission of Google doc：
Presentation slide :
Comments
Post a Comment