ART DIRECTION

 ART DIRECTION

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24/08/2021 - 30/11/2021 (WEEK1-WEEK15）

BEH YOKE TING (0346704)
Art Direction

Final Project

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INSTRUCTION

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WEEK 1 - 24/08/2021

Students were to conduct research and insight of Art Direction and leadership within a broad range of creative area. Data analysis, examples and explanation should reflect the importance of art direction and why it should not be unstated in a project.

● Art director vs Artist differences

● How does art direction value in every creative discipline (entertainment, new media and graphic design)?

● Roles and responsibilities

● Good and bad art direction

Fig 1 

WEEK 2 TO WEEK 14 - 31/08/2021 TO 23/11/2021

Students are to work as groups in presenting an intended project based on the chosen creative area. Students were to state how art direction strategy is to be initiated by analyzing a client brief and target audience. The proposal should consist of:

● Data analysis

● Big Idea

● Problem statement

● Solution

My groupmate is Mei ling and Man ling. We start our discussion and brainstorming after we had experienced the Among Us game. 

Fig 2 Process in MIRO 

Check HERE to see

Groups were to present roles of team members, task breakdowns, priorities, and milestone progression (Gantt chart). Retrospectives of each sprint to be explained and problem-solving strategies to be clarified thoroughly.

● The clarity in next steps

● Timeline

● Roles of team members

● Art direction strategy

Fig 3 Timeline

Fig 3.1 PDF of the proposal

After Ms. Anis approved our proposal, we start the draft of the character design and environment design.

Fig 4 Character design process

Fig 4.1 

Check HERE to see

 WEEK 15 - 30/11/2021

Here is our final presentation.

Fig 5 Final Presentation